In May 2010 Simon Sinek gave a TED talk entitled “How Great Leaders Inspire Action.” I recently watched a recording of his talk on YouTube and I actively encourage you to watch it too. The talk describes how great leaders inspire action and why some people are able to achieve things, when others are not. He introduces the concept he calls the “Golden Circle” and also discusses the Law of Diffusion of Innovation.
I have embedded the video here. Watch it. It will change the way you look at what you do.