“Video on our website? …I don’t get it.” | Percipience Video

Most of us can remember the appearance of the first websites, back in the mid ‘90s. But how many of us, in 1989, read the ...

“Video on our website? …I don’t get it.” | Percipience Video

Most of us can remember the appearance of the first websites, back in the mid ‘90s. But how many of us, in 1989, read the news of British computer scientist Tim Berners-Lee and his proposal… Source: “Video on our website? …I don’t get it.” | Percipience Video

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The Power of Video | Percipience Video

Looking to grab the attention of visitors to your website? Spending hard cash driving page views but not successfully engaging, qualifying and retaining potential leads? Using video on your website is a powerful strategy that… Source: The Power of Video | Percipience Video

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Percipience Video frames the top 10 video marketing trends for 2015 | Percipience Video

Are you leveraging the power of video? If you are not yet seeing how video can increase engagement, hold your audience’s attention longer and deliver real value for your business then this article is for you. Similarly, if you are already using video actively on your website and social media, this article will help you […]

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Three tell-tail signs of a poorly produced video | Percipience Video

I have recently started to renew my interest in photography and videography. This is primarily because I have an interest in online digital transformation and specifically the use of video to engage with an audience. The following article is a simple but very effective guide to improving your photography/videography skills… Anyone can make a video […]

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Chief Digital Officer – Identity Crisis?

The increasing number of Chief Digital Officer – CDO – appointments appears to be following the Gartner 2012 predictions that, by 2015, 25% of companies will have appointed a CDO. David Mathison, curator of CDO Club reports that he has seen an increase from 75 CDOs in major organisations worldwide in 2011 to over 300 […]

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The impact of Big Data on your firm.

Big Data is becoming more and more important to companies of all sizes. Businesses want to make better decisions faster and more reliably but the implication that, for large companies, this means storing and processing petabytes of data is a daunting thought. The consequences of data overload can have a deep impact on your business’ […]

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Succession Planning for Entrepreneurs

Succession Planning for Entrepreneurs

I think it’s important to understand that succession planning is very different for small entrepreneurial firms than it is for major corporates. In a large enterprise you will have a team around you. Some members of that team will be operating strategically while others will be tactical. It is from this team that you will […]

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M&A — Is your Diligence up to scratch?

M&A — Is your Diligence up to scratch?

I find it intriguing that so many firms planning to grow by acquisition do not fully consider the full range of diligence that could and should be carried out on their intended targets. I know that due diligence can be an expensive process but, consider the alternatives. Get it wrong and the risks and consequential […]

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Reasons Why Acquisitions Fail – 5. Flawed Corporate Development

Reasons Why Acquisitions Fail – 5. Flawed Corporate Development

In my posting on 17 March 2013 I said that I would review and comment on Denzil Rankine’s 20 reasons why Acquisitions Fail Rankine says that the reasons for failure fall sequentially into the five phases of an acquisition: Flawed Business Logic Flawed Understanding of the New Business Flawed Deal Management Flawed Integration Management Flawed […]

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Reasons Why Acquisitions Fail – 4. Flawed Integration Management

Reasons Why Acquisitions Fail – 4. Flawed Integration Management

In my posting on 17 March 2013 I said that I would review and comment on Denzil Rankine’s 20 reasons why Acquisitions Fail Rankine says that the reasons for failure fall sequentially into the five phases of an acquisition: Flawed Business Logic Flawed Understanding of the New Business Flawed Deal Management Flawed Integration Management Flawed […]

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