During the 80’s and early 90’s I worked with a number of “independent consultants.” Each of them prided themselves in their ability to extract obscene amounts of money from every one of their clients. A couple of friends that ran a graphic design agency once told me that their charging policy was to “charge like a wounded rhinoceros.”
I wonder how they would fare in today’s market?
Carl Sewell and Paul Brown stated in their book Customers for Life: How to Turn That Onetime Buyer Into a Lifetime Customer “You can shear a sheep for many years, but you can only skin it once.”
Hopefully, you, like me prefer to ensure your customers get value out of every interaction they have with your firm. If not, I’d be interested to understand how your firm survives in the current climate?