It is time to play the long game!

We seem to be in a downward spiral. I hear people all around me firmly focused on short-term recessionary issues. How often have you heard a conversation that starts “I’ve never known it so tough. I have had to cut my cost base by 40%, lay 25% of my staff off and my pipeline has dried up”? Put two like-minded people together and it doesn’t take much to get to the bottom a deep recessionary hole. Why do Managers, Directors, Financiers and the media feel it necessary to talk themselves into a recession?

I am taking a more positive approach. I firmly believe there is a future for businesses in the UK. You just have to be positive and stretch your view from the immediate to the medium term. The key factor that is helping my business grow in todays market is the strength and creativity of my team. We are working hard, looking for creative innovative ways to be more efficient and to strengthen our pipeline. We are constantly looking to hire strong sales and delivery people. We are also in accquisition mode as there are a number of firms that are struggling and are therefore under valued.

I m looking forward to riding the recovery wave.

About Peter Borner

Peter is an entrepreneur and successful business leader. Currently leading a consultancy firm specialising in technical diligence for M&A and advising global firms on IT consolidation and migration to consumption based costing through the use of Cloud Technologies.


Alan Bullen
Alan Bullen

I'm with you all the way Peter and I'm pleased to say that Lynx Networks is still busy. We're into enough different sectors and some are doing fairly well. My strategy is to invest in marketing and selling because that will keep our teams busy, and it will cost less than laying people off. We're going to come through this recession and benefit from the market expansion when we come out of it.