About Adi Gaskell

I'm an old school liberal with a love of self organising systems. I hold a masters degree in IT, specializing in artificial intelligence and am an experienced community builder who is currently online marketing manager for IQPC. I specialize in community cultivation and using social media to create social organisations. I have written on this topic for publications such as HRMToday, Professional Manager, Business Works and the Chartered Management Institute, as well as being a regular on the UK speaker circuit talking about the power of social media. Specialties Social media, community building, knowledge management, social organisations, blogging, SEO, web 2.0, copy writing, PPC, Affiliate marketing, branding, html, email marketing.
Author Archive | Adi Gaskell
6 ways to ensure your performance management hits the spot

6 ways to ensure your performance management hits the spot

We all want to ensure we get the most out of the talented individuals we have in our organisations, yet for many of us this aim remains an elusive one.  Do you employ intrinsic or extrinsic motivation?  What about performance related pay vs hourly pay? There is research to support each approach, but the Institute […]

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The big data path to exceptional customer experience

The big data path to exceptional customer experience

At the 13th annual PEX Week Europe event this week big data was a constant theme as speakers regaled the audience with stories of how the flood of data now available to process professionals can help them deliver the continuous improvement they so desire. The appeal is an obvious one.  Just as biologists have long […]

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Do we need a code of ethics for process improvement?

Do we need a code of ethics for process improvement?

With their stock going through the roof, causing them to become the most valuable company in the world, it’s easy to assume that everything is rosy at Apple and that they have managed the post-Jobs era incredibly well.  Their world is not without problems however. They have received a good deal of negative publicity for […]

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How to overcome the Hawthorne Effect

How to overcome the Hawthorne Effect

Everyone wants to get better at what they do, so the process improvement movement has gained plenty of justifiable momentum over the last decade or so.  Recent research has suggested however that many companies do not get the benefits they had hoped for when they instigated a process improvement drive, with a major obstacle being […]

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