Excuses for not using Social Media

I found a blog post by Jeff Bullas entitled 28 Reasons Why The CEO Is Afraid Of Social Media

Jeff wrote the original article in August 2009 but the list is still relevant. Jeff’s list is:

  1. It is detrimental to employee productivity
  2. It could damage the company’s reputation
  3. Security risk
  4. Fear of the unknown
  5. We already have information overload
  6. Don’t know enough about it
  7. So much of what’s discussed online is shallow and we have real work to do
  8. We don’t have the time or resources to contribute and moderate
  9. Our customers don’t use it
  10. Traditional media is still bigger, we will use Social Media when it is more mainstream
  11. It doesn’t fit into current structures
  12. No guaranteed results
  13. The tools to measure and analyse Social Media aren’t mature enough yet
  14. We are in B2B and who wants to hear about our boring product on a blog or twitter
  15. We will lose control of our brand and image
  16. Upper management won’t provide support
  17. Waiting on ROI (return on investment) with facts and figures
  18. We are afraid of making a mistake
  19. Lack of experience
  20. Ignorance
  21. Unwilling to be transparent
  22. Confusion
  23. No money
  24. No expertise
  25. Lack of leadership
  26. Terrified of feedback and truth
  27. The “newness” of  it, going to wait.
  28. High degree of scepticism

I find it interesting that things really haven’t moved on very much for a large number of CEO’s in the past 3 years!

What is your experience? Can you add items to this list? Do you have answers to some or all of the items that have worked for you in the past?

Please share your thoughts.

About Peter Borner

Peter is an entrepreneur and successful business leader. Currently leading a consultancy firm specialising in technical diligence for M&A and advising global firms on IT consolidation and migration to consumption based costing through the use of Cloud Technologies.

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