Jeff wrote the original article in August 2009 but the list is still relevant. Jeff’s list is:
- It is detrimental to employee productivity
- It could damage the company’s reputation
- Security risk
- Fear of the unknown
- We already have information overload
- Don’t know enough about it
- So much of what’s discussed online is shallow and we have real work to do
- We don’t have the time or resources to contribute and moderate
- Our customers don’t use it
- Traditional media is still bigger, we will use Social Media when it is more mainstream
- It doesn’t fit into current structures
- No guaranteed results
- The tools to measure and analyse Social Media aren’t mature enough yet
- We are in B2B and who wants to hear about our boring product on a blog or twitter
- We will lose control of our brand and image
- Upper management won’t provide support
- Waiting on ROI (return on investment) with facts and figures
- We are afraid of making a mistake
- Lack of experience
- Unwilling to be transparent
- No money
- No expertise
- Lack of leadership
- Terrified of feedback and truth
- The “newness” of it, going to wait.
- High degree of scepticism
I find it interesting that things really haven’t moved on very much for a large number of CEO’s in the past 3 years!
What is your experience? Can you add items to this list? Do you have answers to some or all of the items that have worked for you in the past?
Please share your thoughts.