Frank Sonnenberg (@FSonnenberg) wrote a blog post late 2011 entitled “The Costs of Mistreating Employees.” In this posting he argued that we must be mindful of the costs of mistreating employees. He went on to give examples of how employees can express their dissatisfaction (they can resign, taking important skills and customer knowledge with them; they can voice their discontent, thereby hurting morale; they can use every “sick day” available or continually show up late; or they can become apathetic, producing only enough to avoid being fired, etc.)
The bottom line is that mistreating your employees hurts your business in so many ways, some of which can be irretrievably damaging. Your employees are the face of your business. They produce the goods you sell, interact with the customers that buy them, solve your customer’s problems, etc., etc., etc. There is an old adage that says “It costs a lot of money to win a new customer and nothing to lose one. Disgruntled employees and ex-employees are the surest way to lose your customers.
What are you doing to ensure your employees, and those that have left the fold, remain loyal to your vision?