I have blogged several times on the critical importance of having a clear vision and ensuring the whole team is completely bought-in to it. In my post “Big Rocks” I reviewed a book by Ken Blanchard and Jesse Lyn Stoner called “Full Steam Ahead” that I recommend you buy if you are struggling with how to build a vision.
The vision we created for our firm is:
“To be recognised thought leaders in BPM and Rules; To be the practioners of choice for our clients and the employer of choice for our staff; To deliver significant revenue and profits to our shareholders while also creating a culture of efficiency, nurturing and personal development.”
Now that we have built our vision, which interestingly covers all four perspectives of Customers, Financials, Team and Systems & Processes (see Balanced Scorecard), how do we ensure we all drive to achieve it?
A few weeks ago, Morgan Newman posted an article entitled “Outcomes vs. activities: Know Your Destination Before You Pack Your Bags” in which he discusses the importance of knowing where you are going before you start your journey. I also posted an article on February 3rd entitled “Understanding Your Desired Outcome” where I also address the same concept.
Having a solid vision, one that the entire team is aligned with is exactly that; we know our destination.
Our strategy is to work backwards from the desired outcome in order to build a strategy that drives to meet it. We have defined our key measures and some short and medium-term targets for those measures so that we can track progress. The next steps are to define the key initiatives, in reverse order that take us to meet our vision.
How do you ensure you meet your desired outcome?
Do you have a different strategy? If so, is it working for you?