Archive | November, 2011
Leadership lessons or common sense for any good leader?

Leadership lessons or common sense for any good leader?

It was inevitable that someone would write Steve Job’s biography so I recently bought Walter Isaacson’s official work. Having started to read it over the weekend, I was surprised at the coincidence this morning when I received my Silicon.com “CEO Essentials Newsletter” with an article entitled “Ten leadership lessons from the Steve Jobs school of […]

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Building a Major Account Strategy

Building a Major Account Strategy

A couple of years ago, I wrote an internal white paper that proposed a strategy for handling our largest accounts. The objective was to agree a strategy designed to build confidence, develop advocacy, create dependence and build trust so that we can create demand and achieve dominance within these accounts. We defined a major account […]

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