I have just finished reading Lisa Petrilli’s latest blog article “Does Active Social Media Engagement Start with the CEO?” As usual, Lisa provides thought-provoking commentary and if you are not a regular leader I thoroughly recommend you sign-up to receive her regular C-Level Strategies newsletter.
In her latest article she references Mack Collier’s SlideShare from a couple of weeks back “Think Like A Rockstar” in which Mack advocates focusing on the people who already love you because they already have a strong degree of loyalty and are likely to actively recruit people from other groups to join you”. Lisa put this in the context of a CEO who actively engages with his employees and asserts they will reap the same benefits because their employees will become loyal evangelists who become trusted to sell the company’s story in social media and will ultimately “recruit” customers to join them in their love for the company and its products.
I love this “Adult-Adult” approach. It shows a tremendous degree of trust. In my opinion, trust is a two-way street that starts with transparent, open and honest communications. Perhaps a lack of openness and transparency is why so many CEO’s fail to become good leaders?