A theme running through several of my recent blog posts has been the importance of aligning corporate culture to core values and then reinforcing the message through clear, concise and consistent communications. I sincerely believe that total synergy is achieve when people, values and culture are in unison. After reading Susan Bearden’s latest post entitled “Thoughts on Organizational Culture” I find the this concept spreads further than I anticipated.
Susan’s post discusses how a large construction company built the concept of safety in to the very fabric of the organisation. Being a construction company, safety is probably their number one core value. Susan goes on to state:
Developing or influencing a culture for the better requires that leaders:
- Embody the principles that they wish to inspire through their words and actions
- Clearly communicate their expectations and check to make sure those expectations have been understood
- Support their staff in ways that enable that culture to take root
I firmly believe that leadership is hard and that even good leaders make mistakes, often when they are being watched. However, if there is one lesson that seems most significant it is that of utmost importance is the need to be clear, concise and consistent with your own personal values.