Today I initiated a conversation with my senior team. I said that I felt we needed to have a clearer, more concise vision for the company. Having recently read Jim Collins and Jerry Porras’ Harvard Business Review paper entitled “Building Your Company’s Vision” it reminded me that too often a company’s vision statement is diluted because the wordsmiths have spent time on it. I therefore repeated Collin’s and Porras’ view that
“a well-conceived vision consists of two major components: Core Ideology and Envisioned Future. Core ideology defines what we stand for and why we exist. The envisioned future is what we aspire to become, to achieve, to create – something that will require significant change and progress to attain.”
As a Rotarian I try to live my life according to the #Rotary four way test (Of the things we think, say or do: Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned?) “I therefore found it very easy to elucidate my own personal values:
- Maintaining integrity by always being truthful and honest.
- Avoiding greed, being open and fair to all.
- Doing the right things, in the right way, at the right time to ensure everyone benefits appropriately.
- Encouraging and rewarding hard work, great ideas and loyalty.
- Noticing the sacrifices that family members make to allow us to achieve.
We had a lively and stimulating discussion around the core values which I described as a small set of guiding principles that require no external justification. The team have been tasked with writing down their core values with a view to us then going on to agree a set of common values that will be the guiding principles of our firm. I will endeavour to provide the final agreed values in a later post. In the mean time, I would appreciate comments from everyone as to what they think our core values should be.