Unless you operate in an industry that has rarely found sustainable competitive advantage through innovating with technology you have the potential to make a fundamental difference to the performance and profitability of your company through wise investment in IT. The digital revolution is providing opportunities to move business models to a very different place. Web 2.0 is all around us and is making a radical impact on our lives. Organisations that have learnt to embrace Web 2.0 technology are leading this charge.
Think about it, shopping gets delivered to your door. You get personalised news feeds to your desktop. Instant Messaging, social networking sites like Facebook and business networking sites like LinkedIn are transforming your working day. Mundane tasks from banking to booking travel, from buying insurance to sharing photos are all now done online at a time that works for you.
There’s a seismic shift going on in consumer behaviour. This shift is driven entirely by technology, and that technology is now moving from the consumer into the workplace.
Companies need to think about technology in a creative and imaginative way. Can you fail to embrace Web2.0?.